Define the market and the buyer.
Clarify the target segment, ideal customer profile, customer problem and launch objective.
- Target segment
- Ideal customer profile
- Validated problem
Market selectedSet
ICP definedSet
Problem validatedReady
GTM strategy
Build a go-to-market plan your team can execute.
Define the target market, ICP, positioning, channel strategy, owners and success measures before scaling activity.
Explore the frameworkMake the offer easy to understand and choose.
Set the category, value proposition, competitive alternatives and proof the company can support.
- Category and alternatives
- Value proposition
- Reasons to believe
Category setSet
Value statedSet
Proof reviewedReady
Turn strategy into a 90-day execution plan.
Assign channels, owners, milestones, dependencies and success measures before launch work begins.
- Channel strategy
- Named owners
- Success measures
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Northstar Labs / GTM plan
GTM evidence overview
Market and campaign evidence for the next GTM decision.MarketUS industrial teams
FocusICP + positioning
ReviewFriday
Decision signalCurrent review
Evidence ↗Current evidenceLinked to the next decision
Working setApproved company knowledge
Ideal customer profileGTM strategy
ApprovedLaunch roadmapMarketing
In reviewFounder point of viewSocial media
ReadyUse market evidence to decide what changes next.
Review customer response and performance against the objective, then update the plan with a clear reason.
- Customer feedback
- Performance evidence
- Next decision
Evidence reviewedSet
Decision recordedSet
Plan updatedReady
Define the launch
Start with the product, buyer and market decision.
Tell us what you are bringing to market, who it is for and what the next 90 days need to accomplish.
Start a conversation